I’m Rocío. And he, is Didi… Yes, yes, “he” is the ostrich! In this story, though someone might take it personally, there’s no one else (at least for now).
I was born and raised in Terrassa, as were my parents; but I live in one of the best cities in the world: Barcelona. I studied degrees in both Tourism and Business, did a postgraduate degree in Marketing, studied some languages and graphic design, among other things. My career has included such diverse places as a travel agency, a tennis club, my first business and 10 years in Image, Institutional Relations and Protocol at a financial institution.
Some people say I am brave because a few months ago I left my “safe, lifelong job” to start up again. For me the truth is quite different, nothing is safe or lasts forever. I am led by my instinct, by the thrill, by everything that gives me goose bumps. And www.3els.com is the result, a new project that motivates me, that I enjoy and, most importantly, makes me feel free.
And, at this point, you may be wondering: what does the ostrich have to do with all of this? A lot, a lot because Didi symbolises a turning point for me. The point at which I realised that it is ridiculous to hide one’s head in the ground because life goes on without you; when I learned to live in the present and be happy with the little things that the day-to-day brings me. The point at which I knew that when I look back I want to feel that I have lived intensely, suffering, laughing, crying, loving …
So that’s what I will be talking about in my posts. About those moments of happiness, my findings, good food, my passion for travelling and discovering new places (although my heart is divided between Formentera and Africa). Because good things, if shared, are even better.
Welcome to my space at L’Antic Garatge, shall we share it?